Client: Associated British Foods
Website redesign

Having worked with Associated British Foods (ABF) to update and strengthen its brand and corporate identity, we redeveloped the corporate website to ensure it represents the new brand.  Our main aim was to make the content-rich site more accessible to visitors and to make clear the breadth and strength of ABF's business.

The previous site contained lots of interesting content but much of it was buried with insufficient signposting to help visitors find their way round.  With minimal restructuring of the site, we were able to increase its impact through the introduction of both a toolbox at all levels and short cuts providing direct links to other areas of the site, to the brand sites, and to other important information such as financial results and performance.