CADBURY SCHWEPPES

We were commissioned to improve Cadburys Schwepppes’ communicationwith shareholders through their Annual Report. We went straight to theCEO and Financial Director to extract the key messages for the year.Then we developed a communications theme for the full suite ofdocuments including the online report.

Online,we created an HTML version of the report that improved interactivityand enabled shareholders to access exactly the information they needed.

Followingresearch into shareholder reading behaviour we also created a video – a‘three minute read’ – condensing the key messages of the report into aformat that brings it to life.