Client: Cadbury Creating brands people love

Cadbury recently demerged from Cadbury Schweppes to become the world’s biggest confectionery company. We helped protect the corporate image and brand positioning during this process with world-class communications that focused on its much-loved brands.

Following the demerger of Cadbury Schweppes in May 2008, we helped Cadbury protect its market- leading position with award-winning corporate communications and additional branding expertise.

Having worked with Cadbury Schweppes on its shareholder communications in the past, we produced Cadbury’s first corporate communications material after the demerger, including a corporate brochure and employee communications.

Using the communications theme Brands people love, we provided a consistent and vibrant look and feel across all the items produced, which not only protected but evolved the brand position, focusing on its many famous brands, and the vibrancy and innovation the company is known for.