REED ELSEVIER

Q: How do you demonstrate responsible business practices to your shareholders?
A: Show how your brands are trusted, relevant and accessible to customers.

Every year Reed Elsevier produce more than 15,000 different magazines, books, CD ROMs, internet-based data and information services for scientists, lawyers, teachers and business users.

We developed a communication theme - ‘information solutions for professionals’ - for the annual report.  The report focuses on Reed Elsevier’s ability to deliver authoritative and trustworthy information to its customers through market-leading brands. The key messages were communicated in the report using a series of dramatic visual spreads and bite-sized case studies.

We designed and produced the annual report including art-directing photo shoots and managing the printing process.  This year, we also designed an interactive, online corporate responsibility report.