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Brand identity, tone of voice, environments, literature, promotion and brand guidelines.
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THE WELLCOME TRUST

The Wellcome Trust is the largest charitable organisation in the UK. It is entirely independent and self-funded and responsible for some of the most far-reaching research projects ever undertaken - mapping the human genome amongst them.

For an organisation that makes such a huge difference to the future of health and well-being globally (spending over £1 million a day on funding projects), knowledge and understanding of The Wellcome Trust beyond the scientific community is surprisingly sketchy.

We helped The Wellcome Trust to clarify its brand communication, and better signal its involvement in a broad range of activity. The new brand also needed to work in the Trust's new head office on Euston Road.