UK BIOBANK

We were commissioned to create a new brand to encourage active participation in medical research.  The brand had to resonate with audiences from a broad demographic, as well as appeal to partners, government and media.  

We created a vibrant new identity which focuses on human involvement rather than the clinical aspects of the research.  

 

We managed pilots of the new brand across three regions – London, Birmingham and Glasgow.  Following the pilot, the brand was implemented across print communications, environments and the internet.