DYSLEXIA ACTION

We were commissioned to help position Dyslexia Action as the UK’s lead agency in the ‘hidden disabilities’ sector.

We conducted interviews and workshops with teachers, trainers and staff at all levels, as well as people with dyslexia, to identify the values and characteristics on which we built the identity.

We created the name and the descriptor ‘Assessment - Education -Training’ to convey the organisation’s proactive and practical position. The identity is based on one of the simplest techniques to help people with dyslexia, that of highlighting text with a yellow marker pen.

The branding has been applied across the new website, printed material and signage.