Roll-out included printed materials, online communication, signage, presentations and events, advertising, tone of voice and use of the brand in endorsement.
THE LEARNING & SKILLS COUNCIL
The Learning and Skills Council needed a strong brand to signal its leadership of a complex sector and to convey its involvement in education initiatives.
We introduced a new logo supported by the copy line 'Leading learning and skills' to help position the organisation as the name changed. The visual language combined colour and photography to signpost and clarify the range of activities. Implementation of the new system was projected to make savings of £2 million a year.
Roll-out included printed materials, online communication, signage, presentations and events, advertising and use of the brand in endorsement.
