THE ROYAL ALBERT HALL

Having created the corporate identity for the Royal Albert Hall, we are currently working on a brand campaign – Entertaining the World – to attract younger and more diverse visitors to the Hall.

We have created a flexible and distinctive visual identity to support the positioning.  A performance frieze conveys a sense of occasion whilst capturing the diversity of acts and events that take place.  The frieze has a contemporary design and a broad colour palette that reflects the energy inside the hall.

The campaign identity runs through posters, leaflets, signage and banners, advertising and online environments.