Client: Cadbury
Brand creation

Cadbury recently demerged from Cadbury Schweppes to become the world’s biggest confectionery company. We helped them protect their corporate image and brand positioning during this process with world-class communications that focused on their much-loved brands.

We were commissioned to create a brand identity for the Cadbury Cocoa Partnership, a major corporate responsibility initiative. Cadbury is working in partnership with the United Nations Development Programme to support sustainable cocoa farming.

The Cadbury Cocoa Partnership aims to improve the lives of a million cocoa farmers and their communities in the Caribbean, Ghana, India and Indonesia. Its launch marks 100 years since the Cadbury brothers first began trading in Ghana.

The new logo conveys an uplifting feeling that’s integral to the Partnership’s ambitions. The human element was particularly important, as it represents the direct involvement of the farmers and their communities.

The identity is being used on all print and interactive media relating to the Partnership and may be rolled out to other consumer marketing materials in the future.