CADBURY SCHWEPPES

We were commissioned by Cadbury Schweppes to improve communication with shareholders and investors through their annual report.

Interviews with the CEO and Financial Director helped to extract the key messages. From this we developed a communications theme for the full suite of documents including the online report.

Under the theme ‘A passion for winning’ we highlighted five core messages, illustrated on double-page spreads throughout the document. We used a mixture of product, brand and people photography taken in global locations, creating a dynamic visual language to bring the stories to life.