DIAGEO

We introduced the theme of ‘Celebrating life, every day, everywhere’ to Diageo’s annual reporting documents to celebrate the quality of their products. We used the 10-year anniversary of Diageo to emphasize the heritage of their world-class brands – such as Smirnoff, Johnnie Walker, Guinness, Baileys and J&B - commemorating their age and history.

As well as improving the communication, we have also reduced costs to Diageo by creating shorter, sharper documents, substantially reducing print runs by providing cards rather than reports to ADR holders, and encouraging shareholders to visit the interactive online report.