Client: Diageo
Celebrating life, every day, everywhere.
Having added to its portfolio of brands with three more first-class products in 2008, Diageo has reinforced its premium position in the alcoholic drinks market. It was important that the suite of annual reporting products reflected this position with a high-quality look and feel.
The printed reports are minimalist in design. On the cover, simple but strong and stylish photography against a classic black background complements the premium brands they are representing. The minimalist design continues inside the document, which is predominantly black and white, with a supporting colour palette of orange and yellow to add warmth.
The work
The annual report we created for Diageo focused on the operational aspects of the business with a spotlight on delivering organic growth across all areas in a challenging economic climate.
The online report features an animated landing page which echoes the cover design of the printed report. The full report is presented in HTML.
The Corporate citizenship report forms part of the reporting suite of documents and follows the same design, and look and feel as the main report.
Tools
35 Showreel
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Contact
35 Communications
Clearwater Yard
Inverness Street
London NW1 7HB
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T 020 7428 9960
F 020 7428 9961
For new business, research and press enquiries, please call or email Louise Foy.