THE LEARNING & SKILLS COUNCIL

The Learning and Skills council needed a strong brand to clearly signal its leadership of a complex and fragmented sector and to convey its involvement in educational initiatives.

To empower staff to use the new brand effectively, we created a fully functioning ‘brand site’. It was a one-stop shop for all brand assets – from logo artworks and stationery templates through to images for use in print and online.

The new one-colour LSC logo is supported by the copy line 'Leading learning and skills' to position the organisation as the brand changes.

The site enabled the organisation to take control of its publications system. Implementation of the new system is projected to make savings of £2 million a year.