35 to redesign Tesco plc online communications
35 Communications has been appointed by Tesco to redesign and develop its corporate website.
This project will focus on the entire tescocorporate.com. The new site will improve user experience through a navigational approach intended to deliver audience-relevant content straight to specific users. The site will be launched in stages starting with the Investor Centre in May to coincide with the publication of the Annual Reporting documents.
Says Thom Newton, director at 35 Communications: “This is a fantastic opportunity to bring the company’s culture, values and the great stories from across the business to life. We are focused on working with the Tesco team to ensure that the dynamic approach to online experienced by tesco.com consumers is also available to corporate audiences.
Says Steve Webb, Director of Investor Relations at Tesco plc: “We were very impressed with 35’s creative thinking and their ideas for the online versions of our reporting documents. It made sense to extend these ideas throughout the entire site to create consistency and an enhanced experience for all visitors.”
