Getting to the heart of
the solution

To help our clients and their stakeholders engage with the creative process we use a range of tools and techniques. We have exercises to investigate the visual and verbal language that clients associate with their organisation.  We want people to ‘think big’ in terms of their expectations for the brand and its communications.

We use design as a means as well as an end. We use visual material to raise issues and find solutions.

We run workshops  with a wide range of stakeholders to define and agree communications messages and values.  Our tools help us and our clients throughout the process from consultation and immersion to management and delivery.

This approach sets us apart from many design companies as it’s very different from the traditional, interview-driven way.

Our clients tell us that this way of working is fresh and motivating, and it works.

Visualise your values

What do values look like? Most organisations have a set of corporate values, sometimes used for internal benchmarking, sometimes as part of the external communication of their mission and vision.

We use visual material to help our clients define and agree what their organisations stand for without resorting to overused words like ‘passion’ and ‘innovation’.
Back to top

The Ant & Dec test

All organisations have a personality. Is yours more Jeremy Paxman or Lorraine Kelly?

The Ant & Dec test is a quick and effective workshop tool. We can apply the celebrity personality traits to brands to explore and agree the right tone of voice.
Back to top

Brand balance

All great brands have multiple and often slightly conflicting values. It is this range of values that helps them maintain appeal among diverse audience groups whilst retaining an overarching consistency.

We work with our clients to identify brand clusters and position these against one another to assess where tensions exist.
Back to top

Brand barometers

We can provide further balance for your brand using brand barometers. These barometers help us to explore different elements of the brand language to make sure that we can communicate the right personality and values.
Back to top

Communications matrix

A brand identity will only perform properly if supported by a robust but flexible management system.

We work with our clients to develop a bespoke communications matrix. We help them use it to ensure that the different elements of their brand are used in different combinations to communicate effectively with different audiences whilst maintaining coherence.
Back to top

Message mapping

Getting the key themes, developments and strategic messages out of the organisation and integrating them into communications materials is fundamental to delivering effective communications.

Our message mapping process ensures that we extract, define, and utilise key business messages effectively.
Back to top