Panning for
insight gold
We believe in the role of collective instinct and the lessons learned from experience on similar projects. However, we also know that there is often a valuable role for research, whether studying trends, interviewing audiences or conducting peer reviews.
We keep up to date with the latest trends and best practice. We also conduct our own research, using imaginative techniques and scenarios to gain fresh insights. And we make sure that any insights and developments are used to inform and inspire our work.
Brand language research
of consumers can't tell bank websites apart.
Building a successful brand is a complex process and a strong brand identity involves much more than just a logo. We tested the reactions of 1,200 consumers to key elements of the some of the UK’s best-known brands. The results offer some invaluable insights into the impact of brand language on creating successful brands.
Annual reporting research
of FTSE 100 companies produced a CR report in 2007.
Every year we conduct comprehensive research into the reporting practices of FTSE 100 companies analysing the broad trends across all stakeholder communications.
We look at everything: from communication themes to how companies are using digital and print media to communicate, and how design is used to support content through type, colour and image.
FTSE 100 brand research
of FTSE 100s have blue in their logo.
We conducted a comprehensive audit of brand communications from the FTSE 100. Our findings revealed that too many companies not only have similar names, logos and colours but even claim to share the same values. We also looked at Asia, mainland Europe and the USA to see how they compare.
Shareholder research 2007
of small shareholders think information on CR performance is imporant.
In light of the new Companies Bill and the government’s change to legislation around the OFR, there has been much debate over the role of small shareholders in the world of the PLC and what information they should receive.
We conducted one of the most comprehensive studies of the UK small shareholder, interviewing 1,000 investors across the country. This revealed some startling characteristics and attitudes, for instance: 77% feel ‘they are entitled to a printed annual report once a year’, but only 31% read the annual review/report thoroughly, with 71% reading the top line.
Brand perception research
of UK consumers distrust big business.
How do consumers really feel about some of the best-known corporate brands in the UK? We polled over 1,400 consumers of all ages and from all parts of the UK, asking questions designed to probe key factors such as trust, reliability, responsiveness, customer relationships and appeal. Our research uncovered some fascinating consumer perceptions.
Tools
Contact
35 Communications
Clearwater Yard
Inverness Street
London NW1 7HB
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T 020 7428 9960
F 020 7428 9961
For new business, research and press enquiries, please call or email Louise Foy.