The Ant & Dec test

We all know whether we prefer the presenting style of Trevor MacDonald or Jeremy Paxman. Maybe it depends on the subject they are covering or the circumstances in which we tune in?

If we apply the same personality traits to branding work we can explore and agree the right tone, both visual and verbal, to help a brand achieve its desired objectives and relationships.

The ‘Ant and Dec test’ is an invaluable workshop tool that allows for a quick brand personality check – should your brand be more Ant and Dec than Richard and Judy?